Apprenticeship Programme Overview

If you’re looking for ways to upskill your sales people then this programme can help. This apprenticeship is ideal for sales teams who are working in either the Business to Business or Business to Consumer markets.

A Sales Executive plans their sales activities, leads the end-to-end sales interaction with the customer and manages their sales internally within their organisation.

They will be responsible for retaining and growing several existing customer accounts, and generating new business by contacting prospective customers, qualifying opportunities, and bringing the sales process to a mutually acceptable close.

Typically, a Sales Executive will deal with a single point of contact for each sale and will present a pre-considered value proposition. The entire sales process may be completed during a single customer ‘conversation’, or over a series of interactions.

Achievement of the standard meets the eligibility requirements for Sales Certification at Level 4 with the Association of Professional Sales (APS).

This programme is fully customisable.

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What Will Your Sales People Improve?


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  • Organisational knowledge
  • Product, service and sector knowledge
  • Market knowledge
  • Customer knowledge
  • Commercial and financial acumen
  • Digital knowledge


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  • Sales planning and preparation
  • Customer engagement
  • Customer needs analysis
  • Propose and present solutions
  • Negotiate
  • Closing sales
  • Gathering intelligence
  • Time management
  • Collaboration and team- work
  • Customer experience management
  • Digital skills


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  • Ethics and integrity
  • Proactivity
  • Self-discipline
  • Resilience and self-motivation
  • Continuous professional development

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Developing Your Programme

Key to the success of your apprenticeship programme will be for MTD to work in partnership with you to develop your programme so that it reflects your mission, values and behaviours, harnesses core working practices, terminology and wherever possible aligns to or embeds in house training opportunities.

Working in partnership with our curriculum experts we will develop a programme that is unique to your organisation.

The programme will be designed around your exact requirements to ensure that you receive real, tangible outcomes that can be evidenced in the workplace.

Below is some further information about the entry criteria and structure of the Sales Executive Level 4 programme.

Programme Details

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Length Of


This programme takes a minimum of 18 months to complete. We’ll create a development schedule that aligns with your business requirements and availability of your people.

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Learners will be required to have or achieve level 1 English and Maths and to have taken level 2 English and Maths tests prior to completion of their Apprenticeship.

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Need Maths &
English Support?


Learners will be supported to develop and improve their English and maths skills prior to sitting their Functional Skills exams by our specialist functional skills trainers.

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Developing Knowledge,
Skills & Behaviours


Achieved through a programme of masterclass workshops, tasks, activities and research. The masterclasses can be delivered face to face or online delivered by our specialist trainers.

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Personalised Skills
Coaching & Support


Learners will be required to demonstrate their skills, knowledge and behaviours in the work setting. This activity will be supported by one of our experienced skills coaches.

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End Point


Throughout their apprenticeship journey, learners will be given support to develop their understanding and approach to completing their end point assessment.

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Programme Structure

This programme has been designed in a way that will maximise the performance of each learner. Learning the theory of a topic is great but it’s what the learner does to embed the learning and actually use it, that matters most.

All learning is reinforced with ongoing coaching, online resources and off-the-job activity to bring it all to life.

Each part of the programme supports the learner to apply their knowledge and skills via INTENT – IMPLEMENT – IMPACT.

  • What did they plan to change?
  • What did they change and how?
  • What impact did it make?
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Onboarding & Induction
Initial workshop and event about the programme and how to get a high grade.

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7 x 1-Day Masterclasses
Practical and engaging. Can be classroom based or delivered virtually. Run by best in class trainers.

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Digital Learning
To take in-between masterclasses and to help embed the learning. Self-study and in the flow of work resources.

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Ongoing Reviews
Held between the learner, employer and skills coach to monitor progress and to make any adjustments.

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End Point Assessment
End of programme assessment. Consists of activities like observations, evidence, tests and discussions.

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Skills Individual Learning Plan
Creation of a pre-programme learning and development plan. Includes goal setting and actions.

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Regular Coaching Sessions
One to one development with a designated skills coach. Covers skills and an assessment progress review.

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Off-The-Job Training
20% of the learner’s total working hours is used for “off-the-job” learning and development activities.

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Support & Help
Our designated skills coaches will always be on hand to help your learners all throughout the programme.

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Learners gain a pass, merit or distinction from their end point assessment based on their results.